{"id":45467,"date":"2026-08-25T06:58:11","date_gmt":"2026-08-25T05:58:11","guid":{"rendered":"https:\/\/www.thebusinessdesk.com\/south-west\/?p=45467"},"modified":"2026-08-25T07:00:42","modified_gmt":"2026-08-25T06:00:42","slug":"lender-looking-to-fund-1000-homes-in-region-after-taking-on-new-senior-relationship-manager","status":"publish","type":"post","link":"https:\/\/www.thebusinessdesk.com\/south-west\/news\/45467-lender-looking-to-fund-1000-homes-in-region-after-taking-on-new-senior-relationship-manager","title":{"rendered":"Lender looking to fund 1,000 homes in the region by targeting its SME housebuilders"},"content":{"rendered":"<p>Specialist property development lender Assetz Capital has outlined its ambition to support the construction of 1,000 homes across the South West and South Wales by the end of 2028.<\/p>\n<p>To support this, the lender has appointed Robin Bruce as senior relationship manager for the region, adding a specialist with six years\u2019 experience in development finance.<\/p>\n<p>Assetz, which has its head office in Manchester and a base in London, has already provided development funding to support just over 700 home completions across the two regions.<\/p>\n<p>This includes a recently completed five-home development in Plymouth, financed through a \u00a32.5m development facility.<\/p>\n<p>Bruce joins from London-headquartered bridging loans specialist Lakeshield, where he worked as business development manager, turning long-standing industry relationships into new key accounts across the South West.<\/p>\n<p>His experience spans all three sides of development finance, having worked in business development for lenders, as a specialist broker and in property development.<\/p>\n<p>Assetz said this breadth of experience gave him a comprehensive understanding of what SME housebuilders need to bring schemes to site and secure the right funding.<\/p>\n<p>His appointment provides Assetz with additional capacity to pursue opportunities across the South West and South Wales while ensuring developers can access local expertise backed by the lender\u2019s national funding and technical capabilities.<\/p>\n<p>Bruce\u2019s arrival forms part of a wider investment in Assetz Capital\u2019s regional presence. The South West team will be strengthened further next month when another new recruit is scheduled to join, providing additional capacity to support more SME housebuilders across the region.<\/p>\n<p>Robin Bruce said:\u00a0\u201cHaving spent the last few years of my career working across different sides of development finance, I understand both what SME housebuilders need when bringing schemes to site and what lenders must do to support them effectively.<\/p>\n<p>\u201cMy experience has been rooted in the South West and South Wales, so the opportunity to help more SME developers across the region through Assetz is hugely exciting.<\/p>\n<p>\u201cAssetz stood out because of its specialism in the SME market, its genuine commitment to every region across the UK and its focus on providing certainty to developers.<\/p>\n<p>\u201cThere is plenty of appetite and opportunity here, and I\u2019m looking forward to building new relationships and helping more housebuilders bring their schemes forward.\u201d<\/p>\n<p>Andrew Fraser, chief commercial officer at Assetz Capital, said that Robin\u2019s background put him in a unique position.<\/p>\n<p>&#8220;He understands development finance from all sides of the table, and that experience will be a real asset as we pursue further growth across the South West and South Wales,&#8221; he added.<\/p>\n<p>\u201cWe have already supported the delivery of 702 homes across the two regions. Our ambition is to surpass 1,000 homes by the end of 2028, with Robin playing an important role in identifying new opportunities and supporting more SME developers.<\/p>\n<p>\u201cAt Assetz, we have built a strong national network with people embedded in individual regions. This enables our team to understand the local market dynamics affecting SME housebuilders while drawing on the national expertise and funding capability needed to get deals over the line.<\/p>\n<p>\u201cRobin\u2019s appointment, and the further expansion of the team planned for September, demonstrates our commitment to the South West and South Wales and ensures local developers can continue to access the funding and expertise they need.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Firm has already supported just over 700 home completions across South West and South Wales<\/p>\n","protected":false},"author":272345,"featured_media":45468,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[120821,127685,8],"coauthors":[137101],"class_list":["post-45467","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-construction","category-financial-services","category-people","tag-bristol-and-bath","tag-cornwall","tag-devon","tag-dorset","tag-featured-story","tag-gloucestershire","tag-somerset","tag-south-west","tag-wiltshire"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - 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