{"id":45476,"date":"2026-08-25T07:57:34","date_gmt":"2026-08-25T06:57:34","guid":{"rendered":"https:\/\/www.thebusinessdesk.com\/south-west\/?p=45476"},"modified":"2026-08-25T07:58:04","modified_gmt":"2026-08-25T06:58:04","slug":"pennant-flying-high-after-siemens-link-up-secures-contract-with-major-us-defence-group","status":"publish","type":"post","link":"https:\/\/www.thebusinessdesk.com\/south-west\/news\/45476-pennant-flying-high-after-siemens-link-up-secures-contract-with-major-us-defence-group","title":{"rendered":"Pennant flying high after Siemens link-up secures contract with US defence group"},"content":{"rendered":"<p>Pennant International, the South West-based training software specialist, has landed a major US defence contractor as the second buyer of its upgraded, market-leading system support software via its global partnership with Siemens.<\/p>\n<p>Pennant, based at Staverton, near Cheltenham, struck a licensing agreement with Siemens Digital Industries Software just over a year ago to distribute Auxilium \u2013 GenS as part of its Teamcenter platform.<\/p>\n<p>It secured the first deal under the partnership in June with an unnamed North American digital engineering customer that supports defence, national security and space domain missions.<\/p>\n<p>Now it has followed that with an unnamed major US defence end user, demonstrating what it said was a growing commercial traction from the relationship.<\/p>\n<p>Pennant said as a result of continued new customer acquisition and expansion within its existing customer base, Auxilium\u2019s annual recurring revenue had now reached around \u00a32.9m, a new high for the group, compared with \u00a32.4m at the end of 2025.<\/p>\n<p>Phil Walker, CEO of Pennant International Group, said: &#8220;We are delighted to have secured a further Auxilium sale through our partnership with Siemens.<\/p>\n<p>\u201cAchieving a second channel-driven win with a major US defence customer provides further validation of both our product offering and our go-to-market strategy.&#8221;<\/p>\n<p>Auxilium is a key generator of recurring revenues for the business, along with technical services and training services.<\/p>\n<p>Pennant describes Auxilium as a \u201cpowerful, unified toolset to manage, model and exploit complex systems data at scale\u201d. It is a key generator of recurring revenues for the business, along with technical services and training services.<\/p>\n<p>Founded in 1958, Pennant has grown significantly over the years through a combination of organic growth and through several acquisitions and now employs more than 100 people in its offices in Europe, North America and the Indo-Pacific.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Deal provides further validation of its product offering and go-to-market strategy, says CEO<\/p>\n","protected":false},"author":272345,"featured_media":41824,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[127714,7],"coauthors":[137101],"class_list":["post-45476","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital","category-manufacturing","tag-featured-story","tag-gloucestershire","tag-south-west"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - 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