{"id":47412,"date":"2026-10-07T15:11:05","date_gmt":"2026-10-07T14:11:05","guid":{"rendered":"https:\/\/www.thebusinessdesk.com\/south-west\/?p=47412"},"modified":"2026-10-07T15:18:28","modified_gmt":"2026-10-07T14:18:28","slug":"swindon-town-owner-challenges-supporters-trust-to-name-potential-buyers","status":"publish","type":"post","link":"https:\/\/www.thebusinessdesk.com\/south-west\/news\/47412-swindon-town-owner-challenges-supporters-trust-to-name-potential-buyers","title":{"rendered":"Swindon Town FC owner challenges supporters&#8217; trust to name potential buyers in bitter exchange"},"content":{"rendered":"<p>Swindon Town owner Clem Morfuni has publicly challenged the football club&#8217;s supporters&#8217; trust to provide details of any credible potential buyers, saying no official bid has materialised since he took control in 2021.<\/p>\n<p>The statement follows criticism in a recent newsletter from the Swindon Town Supporters&#8217; Trust (STFC Trust), which Morfuni says presents &#8220;opinion and speculation as fact&#8221;.<\/p>\n<p>The trust&#8217;s intervention follows comments by manager Ian Holloway in a pre-match press conference with BBC Wiltshire Sport and the Swindon Advertiser in which he described Morfuni as &#8216;dead man walking&#8217;.<\/p>\n<p>STFC Trust said the club has &#8220;lost its soul, its hope, its passion&#8221; under Morfuni&#8217;s leadership and says it has been approached on &#8220;multiple occasions&#8221; by interested buyers, including a consortium with experience in sports franchising, digital media and marketing.<\/p>\n<p>But it said Morfuni has shown &#8220;no genuine interest in selling despite publicly saying he would consider offers&#8221;.<\/p>\n<p>The trust says the club&#8217;s debt stands at around \u00a314m, all in the form of loans repayable on demand.<\/p>\n<p>But the club has now hit back with a robust statement, saying Morfuni stepped in to stabilise Swindon Town in 2021 when it faced an uncertain future, and has since invested millions of pounds to sustain operations.<\/p>\n<p>Much of the debt referenced by critics was inherited from previous ownership regimes, including approximately \u00a38m of historic debt, according to the club.<\/p>\n<p>Australian businessman Morfuni takes no money out of the football club and personally pays for his flights, accommodation and meals when visiting Swindon, the statement says.<\/p>\n<p>The club listed a series of supporter engagement initiatives introduced under Morfuni&#8217;s ownership, including a monthly supporters advisory board, a joint venture board, sensory rooms, and support for the community foundation including the provision of over 3,000 tickets this season.<\/p>\n<p>More than 176 community engagements were delivered through the club and community foundation last season, supporting schools, hospitals and community groups.<\/p>\n<p>The club says its pitch was recognised as the SkyBet League Two Pitch of the Year last season following investment to stitch and strengthen the playing surface.<\/p>\n<p>Under Morfuni&#8217;s ownership, the women&#8217;s team has been brought fully in-house and based at the County Ground, achieving promotion last season.<\/p>\n<p>On redevelopment, the club says it remains committed to improving the Nigel Eady County Ground but notes the trust has never publicly backed the club&#8217;s development proposals and has not contributed financially towards architectural, surveying or professional costs.<\/p>\n<p>The statement clarifies that the Nigel Eady Trust will did not direct that funds be used to purchase a football ground or impose any requirement that supporters be granted ownership rights, with Morfuni&#8217;s proposal to gift 50% of any future ground ownership to supporters described as a voluntary gesture.<\/p>\n<p>The club says it is focused on improving operations, strengthening foundations and working towards a successful future for Swindon Town.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Owner Clem Morfuni defends investment and engagement record since 2021<\/p>\n","protected":false},"author":26,"featured_media":47413,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[120904],"coauthors":[160],"class_list":["post-47412","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sport","tag-featured-story","tag-wiltshire"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Swindon Town FC owner challenges supporters&#039; trust to name potential buyers in bitter exchange - South West<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thebusinessdesk.com\/south-west\/news\/47412-swindon-town-owner-challenges-supporters-trust-to-name-potential-buyers\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Swindon Town FC owner challenges supporters&#039; trust to name potential buyers in bitter exchange - South West\" \/>\n<meta property=\"og:description\" content=\"Owner Clem Morfuni defends investment and engagement record since 2021\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.thebusinessdesk.com\/south-west\/news\/47412-swindon-town-owner-challenges-supporters-trust-to-name-potential-buyers\" \/>\n<meta property=\"og:site_name\" content=\"South West\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-07T14:11:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-07T14:18:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.thebusinessdesk.com\/_files\/images\/oct_26\/2b199740-c247-11f1-a3c3-a70a7b038cf9_1800x1200.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1800\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Rachel Covill\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rachel Covill\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.thebusinessdesk.com\/south-west\/news\/47412-swindon-town-owner-challenges-supporters-trust-to-name-potential-buyers\",\"url\":\"https:\/\/www.thebusinessdesk.com\/south-west\/news\/47412-swindon-town-owner-challenges-supporters-trust-to-name-potential-buyers\",\"name\":\"Swindon Town FC owner challenges supporters' trust to name potential buyers in bitter exchange - South West\",\"isPartOf\":{\"@id\":\"https:\/\/www.thebusinessdesk.com\/south-west\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.thebusinessdesk.com\/south-west\/news\/47412-swindon-town-owner-challenges-supporters-trust-to-name-potential-buyers#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.thebusinessdesk.com\/south-west\/news\/47412-swindon-town-owner-challenges-supporters-trust-to-name-potential-buyers#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.thebusinessdesk.com\/_files\/images\/oct_26\/2b199740-c247-11f1-a3c3-a70a7b038cf9_1800x1200.jpg\",\"datePublished\":\"2026-10-07T14:11:05+00:00\",\"dateModified\":\"2026-10-07T14:18:28+00:00\",\"author\":{\"@id\":\"https:\/\/www.thebusinessdesk.com\/south-west\/#\/schema\/person\/63e61e32be29ce8e5434e5e2d9bbb245\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.thebusinessdesk.com\/south-west\/news\/47412-swindon-town-owner-challenges-supporters-trust-to-name-potential-buyers#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.thebusinessdesk.com\/south-west\/news\/47412-swindon-town-owner-challenges-supporters-trust-to-name-potential-buyers\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.thebusinessdesk.com\/south-west\/news\/47412-swindon-town-owner-challenges-supporters-trust-to-name-potential-buyers#primaryimage\",\"url\":\"https:\/\/www.thebusinessdesk.com\/_files\/images\/oct_26\/2b199740-c247-11f1-a3c3-a70a7b038cf9_1800x1200.jpg\",\"contentUrl\":\"https:\/\/www.thebusinessdesk.com\/_files\/images\/oct_26\/2b199740-c247-11f1-a3c3-a70a7b038cf9_1800x1200.jpg\",\"width\":1800,\"height\":1200,\"caption\":\"Credit: Swindon Town FC\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.thebusinessdesk.com\/south-west\/news\/47412-swindon-town-owner-challenges-supporters-trust-to-name-potential-buyers#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.thebusinessdesk.com\/south-west\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Swindon Town FC owner challenges supporters&#8217; trust to name potential buyers in bitter exchange\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.thebusinessdesk.com\/south-west\/#website\",\"url\":\"https:\/\/www.thebusinessdesk.com\/south-west\/\",\"name\":\"South West\",\"description\":\"Regional business news for South West\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.thebusinessdesk.com\/south-west\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.thebusinessdesk.com\/south-west\/#\/schema\/person\/63e61e32be29ce8e5434e5e2d9bbb245\",\"name\":\"Rachel Covill\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.thebusinessdesk.com\/south-west\/#\/schema\/person\/image\/a7efc8e315cac1dd567aee7d23b40bef\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/151e96e7eb9ebf7bb532b60545a038b8?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/151e96e7eb9ebf7bb532b60545a038b8?s=96&d=mm&r=g\",\"caption\":\"Rachel Covill\"},\"url\":\"https:\/\/www.thebusinessdesk.com\/south-west\/news\/author\/rachelcovill\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Swindon Town FC owner challenges supporters' trust to name potential buyers in bitter exchange - South West","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.thebusinessdesk.com\/south-west\/news\/47412-swindon-town-owner-challenges-supporters-trust-to-name-potential-buyers","og_locale":"en_GB","og_type":"article","og_title":"Swindon Town FC owner challenges supporters' trust to name potential buyers in bitter exchange - South West","og_description":"Owner Clem Morfuni defends investment and engagement record since 2021","og_url":"https:\/\/www.thebusinessdesk.com\/south-west\/news\/47412-swindon-town-owner-challenges-supporters-trust-to-name-potential-buyers","og_site_name":"South West","article_published_time":"2026-10-07T14:11:05+00:00","article_modified_time":"2026-10-07T14:18:28+00:00","og_image":[{"width":1800,"height":1200,"url":"https:\/\/www.thebusinessdesk.com\/_files\/images\/oct_26\/2b199740-c247-11f1-a3c3-a70a7b038cf9_1800x1200.jpg","type":"image\/jpeg"}],"author":"Rachel Covill","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Rachel Covill","Estimated reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.thebusinessdesk.com\/south-west\/news\/47412-swindon-town-owner-challenges-supporters-trust-to-name-potential-buyers","url":"https:\/\/www.thebusinessdesk.com\/south-west\/news\/47412-swindon-town-owner-challenges-supporters-trust-to-name-potential-buyers","name":"Swindon Town FC owner challenges supporters' trust to name potential buyers in bitter exchange - South West","isPartOf":{"@id":"https:\/\/www.thebusinessdesk.com\/south-west\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.thebusinessdesk.com\/south-west\/news\/47412-swindon-town-owner-challenges-supporters-trust-to-name-potential-buyers#primaryimage"},"image":{"@id":"https:\/\/www.thebusinessdesk.com\/south-west\/news\/47412-swindon-town-owner-challenges-supporters-trust-to-name-potential-buyers#primaryimage"},"thumbnailUrl":"https:\/\/www.thebusinessdesk.com\/_files\/images\/oct_26\/2b199740-c247-11f1-a3c3-a70a7b038cf9_1800x1200.jpg","datePublished":"2026-10-07T14:11:05+00:00","dateModified":"2026-10-07T14:18:28+00:00","author":{"@id":"https:\/\/www.thebusinessdesk.com\/south-west\/#\/schema\/person\/63e61e32be29ce8e5434e5e2d9bbb245"},"breadcrumb":{"@id":"https:\/\/www.thebusinessdesk.com\/south-west\/news\/47412-swindon-town-owner-challenges-supporters-trust-to-name-potential-buyers#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.thebusinessdesk.com\/south-west\/news\/47412-swindon-town-owner-challenges-supporters-trust-to-name-potential-buyers"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.thebusinessdesk.com\/south-west\/news\/47412-swindon-town-owner-challenges-supporters-trust-to-name-potential-buyers#primaryimage","url":"https:\/\/www.thebusinessdesk.com\/_files\/images\/oct_26\/2b199740-c247-11f1-a3c3-a70a7b038cf9_1800x1200.jpg","contentUrl":"https:\/\/www.thebusinessdesk.com\/_files\/images\/oct_26\/2b199740-c247-11f1-a3c3-a70a7b038cf9_1800x1200.jpg","width":1800,"height":1200,"caption":"Credit: Swindon Town FC"},{"@type":"BreadcrumbList","@id":"https:\/\/www.thebusinessdesk.com\/south-west\/news\/47412-swindon-town-owner-challenges-supporters-trust-to-name-potential-buyers#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.thebusinessdesk.com\/south-west\/"},{"@type":"ListItem","position":2,"name":"Swindon Town FC owner challenges supporters&#8217; trust to name potential buyers in bitter exchange"}]},{"@type":"WebSite","@id":"https:\/\/www.thebusinessdesk.com\/south-west\/#website","url":"https:\/\/www.thebusinessdesk.com\/south-west\/","name":"South West","description":"Regional business news for South West","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.thebusinessdesk.com\/south-west\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/www.thebusinessdesk.com\/south-west\/#\/schema\/person\/63e61e32be29ce8e5434e5e2d9bbb245","name":"Rachel Covill","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.thebusinessdesk.com\/south-west\/#\/schema\/person\/image\/a7efc8e315cac1dd567aee7d23b40bef","url":"https:\/\/secure.gravatar.com\/avatar\/151e96e7eb9ebf7bb532b60545a038b8?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/151e96e7eb9ebf7bb532b60545a038b8?s=96&d=mm&r=g","caption":"Rachel Covill"},"url":"https:\/\/www.thebusinessdesk.com\/south-west\/news\/author\/rachelcovill"}]}},"_links":{"self":[{"href":"https:\/\/www.thebusinessdesk.com\/south-west\/wp-json\/wp\/v2\/posts\/47412","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thebusinessdesk.com\/south-west\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thebusinessdesk.com\/south-west\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thebusinessdesk.com\/south-west\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thebusinessdesk.com\/south-west\/wp-json\/wp\/v2\/comments?post=47412"}],"version-history":[{"count":5,"href":"https:\/\/www.thebusinessdesk.com\/south-west\/wp-json\/wp\/v2\/posts\/47412\/revisions"}],"predecessor-version":[{"id":47418,"href":"https:\/\/www.thebusinessdesk.com\/south-west\/wp-json\/wp\/v2\/posts\/47412\/revisions\/47418"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thebusinessdesk.com\/south-west\/wp-json\/wp\/v2\/media\/47413"}],"wp:attachment":[{"href":"https:\/\/www.thebusinessdesk.com\/south-west\/wp-json\/wp\/v2\/media?parent=47412"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thebusinessdesk.com\/south-west\/wp-json\/wp\/v2\/categories?post=47412"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.thebusinessdesk.com\/south-west\/wp-json\/wp\/v2\/coauthors?post=47412"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}