West Mids telecoms firms snapped up by south-west counterpart

Bristol-based telecoms firm Simwood Group has swooped Birmingham’s Sipcentric and Walsall-based Birchills Telecom for undisclosed sums.

Established in 1996 Simwood Group services more than 200 wholesale customers in more than 52 countries, most significantly the UK home-market and the USA where it has been a licensed carrier since 2018.

Simon Woodhead, founder and CEO of Simwood Group, said: “Sipcentric has built the best architected, most user-friendly and modern platform in the market. They’ve done an amazing job, but few know about it, yet.”

Sipcentric is a long-standing Simwood partner, provideing white-label platform-as-a-service hosted PBX to channel partners while Birchills Telecom is a veteran reseller serving the SME community.

Charles Chance, Sipcentric founder and CEO at Sipcentric and Birchills, said: “Today marks the beginning of a new chapter for Sipcentric. As part of the Simwood Group we’ll not only be able to deliver more value to customers faster, we’ll also be able to extend our reach and help shape the future of the industry for the better.”

The deals will see Chance remain CEO of Sipcentric.

A Higgs & Sons team led by corporate partners Geoff Kettle and Adrian Cutler, with additional support provided by members of the wider Business Services team, advised on the deal.

Cutler said: “We have been working with Simwood for several years now. Their position in the market-place is incredibly strong, reflected in their well-deserved reputation for innovation and quality of service.

“These latest acquisitions will not only enhance their standing within the sector but enable them to secure their position as a major influencer in the global telecommunications market now and in the future.”

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