Nursery brand announces record growth and expansion plans

Organic nursery brand Green Sheep Group is celebrating over a decade’s success with another record-breaking year of growth and turnover of over £8.8m, up from £6.6m last year.
Based in Snitterfield, near Stratford, and with large facilities in Redditch, near Worcester, Green Sheep Group is set to support its ongoing growth with the recruitment of up to 10 new roles over the remainder of the year.
Known for its brands Snüz and The Little Green Sheep, the business has also welcomed retail heavyweight and former Tesco group managing director David Wood as its new chairman – a move that marks the success of the business through the years.
As part of its ongoing expansion and innovation strategies, Green Sheep Group has also recently launched an iconic mattress called the SnuzSurface – a next generation cot bed mattress that allows you to change the level of firmness as your child grows and develops.
Roger Allen, CEO of Green Sheep Group, said: “It has been another great year for us at Green Sheep Group, perpetuated by the increase in the demand for organic nursery baby products across the country. Listen, invest and improve has always been our ethos here at Green Sheep Group, with customer feedback a core facet of the business. We are confident we are meeting the demand for stylish, modern and eco-friendly nursery products and it is reflected in the rate of growth we have seen these past few years.”
Green Sheep Group was established in 2006 and and has since hit the shelves internationally in at least 10 countries, including the UAE, Germany, France and the Netherlands with continuous investment planned over the next few years.
The business has been awarded with the Queen’s Award for Enterprise and in 2018 was also named by the Sunday Times in its top 10 businesses to watch.
Allen added: “It is a very exciting time for Green Sheep Group, and we are currently recruiting heavily. Watch this space for some exciting new announcements in the coming months.”