UK’s first digital pharmacy launches in Birmingham

The UK’s first digital pharmacy offering on-demand, same-day delivery has launched in Birmingham.

Phlo Digital Pharmacy initially launched its service in London in early 2020 and its second site in Birmingham is its first outside of the capital.

Phlo’s on-demand, same-day delivery service combines four-hour same-day delivery slots with regular updates and live tracking.

Phlo’s app aims to save patients time in ordering and managing their medication by liaising directly with the GP and sending reminder notifications when they are due to run out of medication.

Patients’ prescriptions are sent directly from their GP to Phlo via the electronic prescription service.

Naila Dad, Phlo’s chief pharmacy officer, said: “Increasingly more patients are realising the benefits and convenience of managing their healthcare digitally, as highlighted by the recent pandemic. At Phlo, we’re proud to be combining technology with outstanding patient care to offer our patients the pharmacy experience they deserve. Since we launched in early 2020, we have seen a significant increase in our patient numbers, highlighting patient demand for our same-day delivery
service.”

Phlo has raised over £1.65m in investment via a crowdfunding.

Nadeem Sarwar, founder & CEO of Phlo Digital Pharmacy, said: “We are absolutely delighted to have launched Phlo’s same-day pharmacy service in Birmingham, offering patients an easier, more convenient and, above all, safe way to manage their prescriptions.  Our pharmacy is based in the heart of Birmingham employing local pharmacy staff and courier drivers. We look forward to engaging with the people of Birmingham, ensuring that our service makes their lives easier by removing the hassle and stress of managing their prescriptions.”