Animal nutritionist hopes for tail of success with store launch

An animal nutritionist has launched his own pet food shop in Redditch.

Dev Gordham has launched Earthly Pets in the wake of massive growth in pet ownership during the Covid pandemic and a growing interest in healthier dining options.

He is focused on ethical and natural pet food at this store in Alcester Arcade.

“It was slow to start but things are really picking up now,” he said.

“Finding the right premises was key, and fortunately I rent my flat through John Truslove here in Redditch.

“I knew they had a lot of commercial properties on their books so got in touch with them when I decided to open my own shop and they helped me find this unit in the town centre.

“Ian Parker and Ruth Banting at John Truslove were really helpful, particularly when it came to ensuring the premises had the facilities I would need.”

Ian Parker, joint managing director at John Truslove, arranged the five-year tenancy on Shop 2, an 801 sq ft unit in Alcester Arcade, off Alcester Street.

He said: “This is clearly a case of the right business at the right time; it just needed the right premises. And that is where we come in at John Truslove.

“We always have a wide range of commercial properties in our portfolio and worked with Dev and the landlord to ensure a smooth fit. It is good to see he is already attracting a growing and faithful band of customers.”