Pregnancy scan provider acquired in deal backed by FDC
Serial investor Simon Freer has acquired Meet Your Miracle, a provider of pregnancy scans and wellbeing checks, in a deal supported by FDC.
The acquisition marks the beginning of an ambitious UK-wide growth strategy for the Coventry-headquartered business.
Operating from studios in Coventry, Tamworth, Nottingham, Chesterfield, and Doncaster, Meet Your Miracle offers a wide range of prenatal scans and services designed to support expectant mothers.
Founded in 2003 by Lucy and John Dolly, it is also known for its range of keepsake products, including scan recordings and mementos.
The company has now been acquired by a private investment group led by Freer, who will take on the role of Chair. Backed by a flexible funding package from FDC, Freer and the existing team plan to roll out new locations nationwide.
Simon Freer said: “I am delighted to partner with John and Lucy. I am acutely aware of the responsibility involved with Meet Your Miracle. I am determined to uphold the values that have meant the business has been so successful – principally the compassion and care shown to all customers and the quality behind the services offered. It is a privilege to now lead this business, and I hope to take it to another level of success for all concerned.”
Kathryn Light, investment manager at FDC said: “We wish Simon every success in this next chapter. His impressive track record combined with the strength of this opportunity gives us every confidence in what lies ahead. We were thoroughly impressed with Simon and his team throughout the transaction and are proud to be part of this partnership. This marks another great investment for FDC and a clear example of how we can support ambitious UK businesses.”
Debrett’s advised the shareholders of Meet Your Miracle. Legal advice to the sellers was provided by Mark Gibson at DWF Law LLP.
Other advisers included:
Arnold Hill & Co, who performed financial and tax due diligence and provided corporate finance advice to the buyers
Browne Jacobson, legal advisers to the buyers
Gateley, legal advisers to FDC
John and Lucy Dolly said: “After some consideration we chose Debrett’s to execute the sale of our business. They came highly recommended and the advice to work with them was not misplaced. We found the sale of our business was a process far more complex than we had anticipated and are thankful we chose such an experienced and professional company. Mark Selby and the wider team ensured the process was completed to the highest standard.
“The support we received was professional and well led. Also of note was the support we received on a personal level which we remain grateful for given that the sale was of a company we had been so personally invested in for many years. We are excited to partner with Simon Freer and the investment group purchasing the company and look forward to future growth and ongoing success.”
Mark Selby, partner at Debrett’s said: “This deal is a great example of what sets Debrett’s apart: our ability to combine sector knowledge with reach into both the private wealth and institutional funding worlds. This ultimately delivers the best possible solution for each project. The sale of Meet Your Miracle attracted significant interest from our network in these arenas and the group fronted by Simon proved to be the best fit. We wish the very best to everyone involved with the business.”
