Whisky Shop cheered by opening of second Midlands store
SPECIALIST retailer The Whisky Shop has opened its second store in the Midlands.
The company has followed its decision to open a shop in Birmingham with a move to Trentham Shopping Village, part of St. Modwen’s award-winning Trentham Estate and Gardens in North Staffordshire.
The Whisky Shop is the largest whisky only specialist in the UK, selling a huge range of different whiskies. The business has 18 other stores at premium locations across the country, including Edinburgh’s Old Town close to Edinburgh Castle and London City.
The Trentham Estate and Gardens is St. Modwen’s flagship tourist and leisure destination and is centred on the historic gardens, parkland and lake. The site has been extensively restored since 2004 and now includes the Italian Garden Tearoom.
The Trentham Shopping Village, at the main entrance to the estate, includes Trentham Garden Centre and 60 specialist shops, cafes and restaurants with high profile independent and big brand names such as Jan Constantine, Yankee Candles, L’Occitane, Portmeirion, Spode and Royal Worcester, Brown and Green and Whittard of Chelsea.
Andrew Torrance, managing director of The Whisky Shop, said: “We have chosen to open our 19th store at the Trentham Estate as it is one of the country’s top tourist, leisure and shopping attractions and appeals to a wide audience.
“Since opening our first store in Edinburgh in 1992, we have chosen the locations of all our stores very carefully and Trentham fits the bill perfectly.”
Mike Herbert, regional director at St. Modwen, said: “We are pleased that The Whisky Shop has chosen to come to Trentham. Their commitment to the estate pays testament to success of the attraction.”
The Trentham Estate is one of the country’s top tourist destinations and attracts more than three million visitors a year.
St. Modwen has recently embarked on a major landscape restoration of historic parkland at the estate’s North Park. The project will see around 10,000 trees planted along with the re-creation of the park’s 18th Century landscape character.
The North Park was a key feature of the estate, which was owned by the Duke of Sutherland family from the 1540s to 1979.
