Holiday firm set for further growth after completing first stage of £5m development

MIDLAND-based holiday business Allens Caravans is preparing to embark on the second phase of a major expansion plan after completing its initial £5m scheme.

The company, headquartered in Henley in Arden, has finished phase 1 of the development at the Leedons Holiday and Residential Park, Broadway, Worcestershire.

The investment, supported by Barclays, has created the infrastructure and pitch sites for 80 residential park homes and a leisure complex incorporating swimming pool, all weather bowling green, games room and village hall.

With the pitches on phase 1 already sold, plans have now been formulated to create an additional 50 home plots.

Established in 1947 by William Allen on a former bomb site, initially selling used cars, the founder quickly realised that caravans were more profitable than cars. Now run by son Mark Allen and daughter Julie Folkes, the business comprises more than 3,500 holiday and residential pitches across the West Midlands.

Mr Allen, now managing director of the business, said the residential park home represented a growth market, with many of his customers recent retirees who had decided to sell their homes and relocate to a more rural setting.

He said: “Despite the recent tough economic conditions, there are opportunities out there and some businesses are doing well. We have continually invested in the business to improve facilities for our customers and our latest investment at Leedons Park demonstrates our commitment to continual improvement.”

Richard Fray, Barclays Relationship Director, added: “Supporting the investment in this business was not only about funding but the nature of the expansion and the ability of Allens and their team to deliver the scheme.  

“We have worked closely and our understanding of the caravan industry has enabled Barclays to support Allens Caravans financially and professionally throughout this development. This is a well managed business always ready to evolve and invest for future prosperity. Funding is readily available for propositions such as this.”