New jobs herald expansion into new markets for brewer Purity

WARWICKSHIRE-based brewer Purity has created five new jobs in support of its ongoing expansion.

The company, best-known for beers such as Mad Goose and UBU, is planning to increase its presence in the East Midlands, London and Bristol beer markets.

The expansion is in support of impressive end of year growth figures, together with new initiatives such as the launch of its Pure Bar in the heart of Birmingham’s business quarter.

The craft brewery, based at Great Alne, near Stratford upon Avon, is keen to continue to grow its Midlands presence as well as it geographical portfolio. The brewery is now delivering direct to Bristol and London and to support this has bolstered its sales team accordingly.

Elaine Moffatt has joined the team as East Midlands Account Manager, while Matt Surridge has been appointed Account Manager for London. A third appointment to the sales team has seen Sam Doughty brought in to telesales.

Mark Johnson has joined the Great Alne team as a new drayman, responsible for deliveries across the Midlands, with John Conod joining as Front of House Manager. He will lead brewery tours and oversee the brewery shop and online store at the farm.

There have also been two internal changes to the structure of the team, with existing colleagues Darryl Hinksman and Simon Lewis being made Director of Sales and Key Accounts Controller respectively.

With a 24% increase in sales, the brewery has fast become a recognised name amongst the region’s ale drinkers.

The company is now hoping it can replicate that success in other locations by introducing its beers, brand values and strong eco-friendly credentials to the London and Bristol markets.

The brewery is also set to relaunch its 5% hoppy beer Saddle Black, which will be back in casks next month.

Saddle Black’s return follows the successful launches of Purity’s first keg products, Longhorn IPA and Lawless Lager.

Paul Halsey, Managing Director of Purity, said: “The new team members and deliveries into London and Bristol represent a truly exciting time for the brewery. We will continue building upon our relationships with local friends and customers, whilst further establishing Purity in the new regions with our commitment to deliveries.

“It’s (also) good to see our old friend Saddle Black making its seasonal return as well. We’re in for a great year and we can’t wait to get the wheels in motion.”