Freeths takes centre stage on media deal

THE Birmingham office of law firm Freeths has represented a rising star of the new media sector in a high profile tech deal.

Ateeq Ahmed, a senior associate in Freeth’s corporate team, led the multi-million pound acquisition of London-based Mofilm by advertising mogul David Jones.

Mofilm was established in 2009 and is a crowdsourcing content developer, which has worked with a host of blue chip companies including Coca Cola, Unilever and Chevrolet.

The acquisition is one of three recent deals by Jones’ new company – You & Mr Jones – which also include investments in news outlet Mashable and software marketers Pixlee.

Ahmed has worked with Mofilm since its inception.

He said: “Mofilm is very much the definition of a disruptive tech business and so it is no surprise that it was such an attractive proposition for You & Mr Jones and will be a cornerstone of that business going forward.

“It has an incredibly innovative business model that involves creating advertising films for major companies using its network of independent film makers which can be done at a fraction of the cost of using a traditional agency.

“This is an exciting opportunity for Mofilm and its founder Jeffrey Merrihue who will become a partner at You & Mr Jones and I have no doubt that together they will take Mofilm to a new level.”

British entrepreneur Jones’ new ‘brandtech’ venture – which will be headquartered in New York – has raised $350m from six investors.