Wiggle opens new global distribution centre

ONLINE cycle and tri-sports retailer Wiggle has officially opened its new multi-million pound distribution centre at the Citadel Logistics Centre in Bilston.

The opening of the facility completes the company’s relocation of its global distribution base from Portsmouth to the Black Country.

The new site provides 30,000 sq m of distribution space, which is three times the size of the previous facility.

The warehouse boasts 95 lorry parking spaces and 32 loading bays.

Wiggle’s move has provided a jobs boost for the West Midlands, through the creation of more than 150 local jobs.

West Midlands native and Wiggle general manager Andy Urwin, will lead operations at the new site.

Stefan Barden, chief executive of Wiggle, said: “We are very proud to officially open our new distribution service and would like to thank everybody who has been involved in making the move happen over the past two years.

“This opening also sees the beginning of a new chapter for Wiggle, as we focus on expanding the brand internationally whilst maintaining our excellent service and technical knowledge in our home territory.

“This site enables us to use our scale to lower our costs which we will in turn invest in ever improving market leading service for our customers.”

Councillor John Reynolds, City of Wolverhampton Council cabinet member for city assets, said: “Having a leading national brand like Wiggle in the city is huge and has already delivered further investment and new jobs for Wolverhampton people.”