HBJ Gateley Wareing rebrands to reflect new structure

BIRMINGHAM based law firm HBJ Gateley Wareing has rebranded its national operation to reflect its new structure.

The firm will now be known simply as Gateley. All of its offices in England – which include: Leicester, London, Manchester and Nottingham, in addition to its home city – and Dubai have adopted the brand.

The Scottish side of the business – which includes offices in Edinburgh and Glasgow – is now called HBJ Gateley.

The move reflects the firm’s acquisition of part of the failed Halliwells operation in Manchester, which collapsed into administration last year.     

Mike Ward, senior partner, said: “The change to Gateley in England is a natural step for us. The HBJ Gateley Wareing name is reflective of the history of the firm but is too long.

“We are widely known as ‘Gateley’ but we acknowledge that clients new to the firm sometimes struggle to identify our brand between the ‘Gateley’ and ‘HBJ’ names.

“Following the opening of our Manchester office last summer, we feel the time is right to make this change to allow the firm to focus on a single, strong national brand.”
 
He said the firm was keen to reduce any confusion and the use of one name would reinforce its national identity.

“Over the last few years we have invested significantly in the development of our business across our offices to ensure that we are well placed to support our clients,” added Mr Ward.

“This year the firm will post record results and the last 12 months has seen the firm grow significantly with the opening of a new office in Manchester and a number of significant new partner appointments.
 
“This change in name not only reinforces our vision and values but in areas such as London and the North West where we are not as well known as we are in our traditional Midlands’ base, will provide a clear brand focus.”
 
Following the rebranding, the firm has also launched a new-look website.