Fracino sets for growth with German alliance

BIRMINGHAM coffee machine manufacturer Fracino is set for growth in Germany after securing an exclusive alliance with a key franchise.

The Aston firm is the UK’s only manufacturer of cappuccino and espresso machines, which it supplies to customers including Patisserie Valerie, Druckers coffee shops, Pathfinder pub chains and Greene King.

Having sampled Fracino’s traditional Romano machines, café bar owners Ilker Baris and Philip Austermann were so impressed they have launched the exclusive Fracino Espressomaschinen OHG distribution channel.  

The powerful partnership was officially sealed during a visit to Fracino’s extended factory in Aston and the new venture is planning to launch of a state-of-the-art showroom in Hamburg.

John Cook, head of sales at Fracino said: “The potential to install our world-class machines across the length and breadth of Germany is enormous thanks to this vibrant and exclusive – partnership with a well-established and respected franchise.”

Baris Austermann added: “The weight of Fracino’s dynamic global brand coupled with the company’s quality-driven and innovative manufacturing techniques will enable us to delight German customers seeking great coffee from world-class machines.”  

Fracino’s dynamic global export expansion continues apace with the award-winning manufacturer exporting its 55-strong range of innovative products to every continent in the world.

Launched from founder Frank Maxwell’s garden shed, the family-run business now sells more than 3,000 coffee machines annually.