2019 World Cup draw will be used to promote Rugby in Japan

Japanese flag
The Japanese flag (Credit Sarah-Rose / Creative Commons 2.0)

Two West Midlands organisations are planning to tackle the Japanese market.

The country will have a higher profile in the years ahead because it is hosting two major sporting events – the 2019 rugby union world cup and the 2020 Olympics.

Rugby Borough Council has linked up with tournament organisers World Rugby as it wants to promote the town as a destination to Japanese visitors.

Cllr Michael Stokes, leader of Rugby Borough Council, and Adam Norburn, executive director, will attend the pool draw in Kyoto, Japan on Wednesday.

Their itinerary also includes meetings with the Mayor of Kyoto, Japanese media, and potential sponsors for the World Rugby Hall of Fame, which opened in the town last year.

Cllr Stokes said: “This trip is an ideal opportunity to explore how the Hall of Fame can promote Tournament host cities, and also how we could promote Rugby as a visitor destination at host cities and in Fanzones in Japan during the tournament in 2019.”

Separately, Birmingham-based Indestructible Paint is also on the attack in Japan, having signed its first agreement with a distributor in the country.

Todo International shares Indestructible Paint’s specialism in the aerospace sector and the UK company expects the arrangement to create opportunities with a wide range of aerospace component manufacturers.

John Bourke, global sales manager at Indestructible Paint, said: “The focus for Todo International in this challenging sector of industry is fully reflected in the services it offers from its Japanese offices.

“The move is set to benefit customers throughout the Japanese market.”