Solihull’s biggest employers pioneer new car share scheme
Four of Solihull’s biggest employers have joined forces to establish a staff car sharing scheme as part of an ongoing commitment to sustainability.
Supporting tens of thousands of jobs, Birmingham Airport, Birmingham Business Park, Resorts World and The NEC Group, have created the ‘Birmingham Green Hub Liftshare’ scheme to ease traffic and parking congestion, promote sustainable travel and reduce single occupancy car journeys.
Working alongside the consortium’s other corporate social responsibility initiatives, the new scheme will cut CO2 emissions and create cost savings for staff. Providing the workforce with a more sustainable transport option to access work is also hoped to attract new talent and help retain existing staff.
Working with ‘Liftshare’, the UK’s largest car sharing community, these major employers in the heart of The UK Central Hub, are confident of a successful scheme launch and engagement with staff. Employees are also protected by a guaranteed ride home policy.
Cllr Bob Sleigh, deputy mayor of the West Midlands, said: “This is an excellent scheme. Not only does it help tackle congestion – which costs this region millions of pounds a year in lost productivity – by reducing the number of private cars on the roads, it also allows people to access jobs, which is a key objective of the West Midlands Combined Authority.
“Anything which addresses these two areas is something to be encouraged and I wish the Birmingham Green Hub Liftshare every success.”
Pictured at the launch of the new scheme are: Cllr Bob Sleigh, Deputy Mayor of the West Midlands, David Winstanley, COO of Birmingham Airport, Toby Saul, Asset Manager, Canmoor (representing Birmingham Business Park), Ian Bennett, Operations Director, Resorts World and Kathryn James, Managing Director of the NEC Group Conventions and Exhibitions.
