NEC set to rival Jurassic Park as venue unveils dinosaur attraction

Dinosaurs in the Wild

The NEC is set to become Britain’s answer to Jurassic Park as the venue stages a new multi-million-pound interactive attraction.

Dinosaurs in the Wild takes up residence at the venue tomorrow (June 24) until August 24.

The experience cleverly weaves together live sets, cutting-edge computer-generated imagery and animatronics to create a believable prehistoric world.

The unique, immersive live adventure combines theatre, theme park fun and the very latest scientific research, and it is the first time an event of this kind has been hosted in the UK.

Ian Taylor, Venue Sales Director, NEC Group Conventions & Exhibitions said: “We are really looking forward to welcoming Dinosaurs in the Wild to Birmingham.

“We are experts at helping event owners bring their shows to life and we are confident the NEC will be a great launch venue for this experience.

“We are also delighted our venue – which currently welcomes 2.1 million visitors a year – will be the first place for families to experience dinosaurs in a way that nowhere in the world has offered before.’’

Dinosaurs in the Wild has been created by the award-winning producers behind one of the most successful dinosaur productions of all time, Walking with Dinosaurs. Creative Director Tim Haines produced the landmark BBC TV series which was seen by 800 million globally and producer Jill Bryant headed the spin off arena show of the same name, which attracted 8 million visitors worldwide.

Jill Bryant said: “We were keen to create something new that raised the bar for live action experiences. We are confident Dinosaurs in the Wild will do just that and we are equally confident the NEC will be a fantastic launch venue.

“This is a new dinosaur experience of unparalleled reality, where visitors will encounter these animals and their world in ways they have never seen before.”

The 70-minute adventure will transport families back over 60 million years on an exciting journey by time machine to witness live dinosaurs as they have never been seen before.

It is claimed that for the first time, the public will be able to see and feel for themselves what it would have felt like to be alive millions of years ago.

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