Specialist retailer expands with new West Midlands store

The largest specialist fishing tackle and equipment retailer in the UK has continued its expansion with the opening of a new store in the West Midlands.

Angling Direct has taken its UK network to 21 with the opening of the new outlet in Stoke-on-Trent.

The ambitious company, unlike many other retailers, is also expecting further growth during 2018 with other new stores planned.

The new site is leasehold and in a converted B&Q superstore on Leek Road, a busy arterial road connecting Stoke and surrounding road networks.

The new store occupies a 4,500 sq ft display area and its opening will create up to seven jobs, with a mixture of full and part time positions.

Angling Direct CEO Darren Bailey said: “The Stoke store is a great strategic opening given the large local angling community and its accessibility. At the same time, the new store strengthens Angling Direct’s footprint and follows the recent acquisitions of North West Angling, near Wigan, and Tacklesaver in Wilmslow.”

Angling Direct is the largest specialist fishing tackle retailer in the UK. The company currently sells more than 21,500 fishing tackle products, including capital items, consumables, luggage and clothing. The company also owns and sells fishing tackle products under its own brand, Advanta.

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