Revolution mounts coup to lure new CEO from Birmingham pubco

Revolution Birmingham

Revolution Bars Group has raided Birmingham-based pubco Mitchells & Butlers to recruit its new CEO.

Revolution, which has 50 bars around the UK, has appointed M&B divisional director Rob Pitcher to head its business. A date for the appointment has yet to be set.

Mr Pitcher has more than 25 years’ experience within the hospitality sector and at M&B he served as Divisional Director of its Restaurants arm, where he was responsible for the Harvester, Toby Carvery and Stonehouse brands.

Prior to joining M&B, Mr Pitcher held senior positions at other hospitality companies including: Bramwell, Stonegate, Town & City, Laurel, Spirit and Scottish & Newcastle Retail.

Following his appointment, Revolution said Keith Edelman would revert to his previous role as non-executive chairman.

Commenting on the appointment, Mr Edelman said: “We have undertaken a wide-ranging and exhaustive search for a new chief executive with extensive relevant experience to take the company to our next stage of growth.

“Rob Pitcher’s proven operational experience and leadership qualities with considerably bigger companies will enhance the ongoing development of the Revolution and Revolucion de Cuba brands. The board looks forward to working with him.”

In the Midlands, Revolution operates bars in Birmingham, Newcastle-under-Lyme, Solihull and Stafford, as well as Derby, Leicester, Northampton and Nottingham.

In announcing the appointment, Revolution disclosed in a statement to the markets that until May 28, 2013, Mr Pitcher had been a director of Bramwell Pubs and Bars Ltd, prior to the firm entering administration on October 31, 2013.