Worcestershire tourism gets connected

Fionn Davenport, product creator for Tour England, DEF US Connections Project

Worcestershire has been chosen as a launch destination for Tour England, an Anglo-American Connections initiative supporting in bound tourism.

Connections has been funded from the UK Government’s Discover England Fund, which is administered by VistEngland, whose purpose is to maintain the UK’s competitiveness in the global tourism industry.

Tour England will offer themed itineraries to visitors, all based around ancestral tours such as Faith and Religion, Wartime, The Special Relationship and the Great Migration, including the Mayflower.

Fionn Davenport, a well known travel writer and Lonely Planet author will create the content for the tour. The Connections project will visit Worcester Cathedral, King John’s grave, Elgar’s birthplace, the museum of Royal Worcester, The Hive, Fort Royal Hill and the Cardinal’s Hat, the oldest pub in Worcester which dates from the 14th century.

Emma Wheeler of Visit Worcestershire said: ” We are absolutely delighted to have been appointed as the firstTour England destination, and we are really looking forward to welcoming Fionn here and sharing the region’s history and Anglo-American connections.”

Amanda Lumley, DEF US Connections Project Director added: ” US visitors are increasingly seeking immersive experiences; they want sight doing not just sight seeing and want to be able to steep themselves in local cultures and traditions. We know that US visitors love and want to experience the heritage and history of England -which is why we have set out to develop these bespoke, bookable itineraries.”

Fionn Davenport said: “I can honestly say that I have not looked forward to a project as much as this one for many years. The opportunity to explore a chunk of England at a granular level is very exciting. I have been a travel writer for a long time and it is theses kinds of experiences, travelling around a country, exploring attractions big and small, visiting famous sites and discovering less well known ones, that remind me I have one of the best jobs in the world.”

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