£1m invested in meat plant at Tipton

Danish Crown, a global meat processing company, is investing £1m in its meat processing plant at Tipton, via its UK subsidiary, Tulip. The investment will improve efficiency, and increase output at the plant which processes both frozen and fresh mince meat.

Mike Wijnberg, the managing director of Tulip’s fresh division said:”This investment is another example of our commitment to innovation and ensuring we stay ahead of the game. Providing the best level of service and quality of product to our customers is a top priority for us and we are confident that the line will help us to attract further business in the years ahead.”

The improved efficiencies at the Tipton site now mean that more mince can be produced each week, amounting to ‘significant volumes’, enabling the business to respond much quicker to additional customer promotional activity, assisted by a new labelling  function being embedded in the packaging system.

The general manager at the Tipton site, Neil Parry, said:”The new investment at Tipton has provided us with state-of-the-art equipment and will allow us to accommodate a wider range of customer demands. The new line will help to reduce shortages and mechanical issues, while also cutting down on waste to ensure our processes are as efficient as possible.”