Communications firm picked for car giant’s autonomous driving platform

Worcestershire-based creative communications group DRPG has won a contract to help support an autonomous driving initiative launched by global automotive manufacturing company Continental.

DRPG will work with German partner agency Kammann Rossi on the 2025AD platform.

The contract will see the agencies create a campaign promoting autonomous driving in a bid to generate a forum that will appeal to consumers and experts across the globe.

Dale Parmenter, DRPG chief executive said: “We are proud to be expanding our global status in the market, reaching out to a wider audience and catering to a larger demographic.

“This new project is great to be a part of and we’re delighted to be supporting it with our fully integrated services. We look forward to working together with our German partners and bringing this initiative to fruition.”