PR firm scoops National Trust contract

Birmingham-based WPR has been appointed by the National Trust in the Midlands to deliver a series of PR campaigns that bring to life the work of the conservation charity.

With a membership of over one million and responsibility for over 40 places in 11 counties, the National Trust in the Midlands is responsible for the care and conservation of some of the region’s most recognisable landmarks, including the Birmingham Back to Backs, the neoclassical Kedleston Hall and nearly 30,000 hectares of land.

WPR will deliver a series of campaigns that build understanding for the places and work that the charity is involved in.

Jane Ainsworth, managing director at WPR, said: “The National Trust in the Midlands carries out vital work, from protecting the heritage at National Trust buildings and places, to restoring the environment. We are excited to be working with the team to promote support for its worthy cause.

“Having worked on award-winning media-campaigns such as ’Glitter Gravy’ for pub brand Hungry Horse, we are well placed to deploy our experience to create campaigns that drive awareness of the work that the National Trust in the Midlands carries out.”

Samantha Humphreys, lead marketing and communications consultant (Midlands) at the National Trust in the Midlands, said: “We sought an agency that could deliver unique campaigns that could help us to achieve our strategic objectives in the Midlands. WPR’s extensive experience in delivering eye-catching campaigns that get people talking made them the perfect choice for what we wanted to achieve.

“With their help, we aim to raise the profile of the National Trust in the Midlands and connect with our members and the wider public.”