Renowned hotel and golf resort unveils major redevelopment plans

The Belfry Hotel and Resort has unveiled plans for a major redevelopment which it says will create almost 150 jobs over the next two years.

The owner, an affiliate of KSL Capital Partners, wants to add a further 144 guest-rooms in a new building on the site overlooking the world-famous Brabazon Course.

The Belfry is set within over 550 acres of countryside, and currently features 320 guest-rooms.

The proposals include the creation of a 600-seat ballroom and banqueting facility linked to the new guest rooms.

A leisure club, next to the 18th hole of the PGA National Course, is also in the plans and will feature a pool as well as a gym and studio rooms, café and changing facilities.

Meanwhile, the relocation of the existing leisure facilities will allow space within the existing resort buildings for a new spa.

The Belfry has appointed national planning and development consultancy Lichfields to take forward the plans.

In 2017 Lichfields secured planning permission for a similar scheme and say the new, amended proposals, place “greater emphasis on the resort’s stellar golfing tradition”.

The venue, near Sutton Coldfield, has hosted four Ryder Cups on its Brabazon course.

Ian Kettlewell, planning director at Lichfields, said: “The Belfry want to build upon the resort’s golfing tradition and success so that it continues to operate as a world class golf and leisure destination into the future.

“The new guest rooms will face onto the 10th hole of the world-famous Brabazon Course and feature private balconies giving open views across the golf course and resort.

“The ballroom will be connected to the new guest rooms by a two storey arrival space and will also face onto the Brabazon course.”

Kettlewell said the development would create almost 150 jobs, adding to the 650-plus currently employed.

Around 160 construction jobs would be supported during the redevelopment work and the improvements will boost the local economy by almost £8m a year, and see an extra 125 events catered for annually, Kettlewell said.

A planning application is due to be submitted to North Warwickshire Borough Council in the summer and construction could start early next year.

A public consultation on the proposals will be held on May 15 at Middleton Recreation Rooms, in Church Lane, Middleton.

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