Technology firm secures £7.5m investment
Birmingham technology company Voxpopme has secured £7.5m funding to support its continued growth.
The business works with global brands including Microsoft, Airbnb and Coca-Cola to provides a video insights platform.
Dave Carruthers, chief executive of Voxpopme, said: “We’re delighted to complete this funding round which demonstrates the impact video feedback is having on insights and customer experience teams across the globe, where demand is growing considerably.
“We plan to use the investment to both scale the team and invest in product development, including our video analytics engine and additional integration with other SaaS solutions, which will lead to further value creation for our customers.”
Existing investor Mercia Asset Management, based in Henley-in-Arden, has provided £2.0m and now holds a 23.7% stake in the business.
The investment round has also attracted two new investors into the business, Chicago-based Origin Ventures and NVM Private Equity.
Julian Viggars, chief investment officer of Mercia Asset Management PLC said: “Voxpopme is enjoying rapid revenue growth built from both domestic and US sales. The company is recognised as a leader in the agile qualitative research market.
“The company’s reputation across multiple industry sectors is particularly impressive, and we are delighted to welcome two new high-profile third-party investors to Voxpopme’s share register.”
