Hotel operator to launch Mercure in West Bromwich

Hotel operator Accor is set to rebrand its West Bromwich Park Inn hotel to the Mercure marque later this year.

The firm says the hotel is currently being redesigned and fully refurbished.

The 168-room Mercure Birmingham West Hotel, on Birmingham Road, is owned by Danish real estate group Proark and managed by Mercure.

Jean-Marc Vendioux, senior vice president managed hotels UKI for Accor, said: “We are delighted to be partnering with Proark on this new hotel in Birmingham and are proud to brand it as a Mercure. Guests can already expect an incredibly high level of quality and personalised service, as they would receive in any Mercure, and this will be elevated by the look and feel of a hotel rooted in its local Birmingham community once the refurbishment is complete later this year.”

Michael Brag, chairman of Proark, said: “We have worked closely with Accor since signing this hotel and are extremely pleased with the ongoing work being done to redesign and refurbish it. The hotel has the Mercure service and features guests expect and it will also offer local touches specific to Birmingham, which we are confident will be well received by business and leisure travellers alike.”