Jewellery Quarter welcomes curvy bridal boutique

Joe Billingham, CEO of Prosperity with Shanice Alexandra of House of Coco.

A leading bridal designer has headed home to Birmingham to launch a curvy bridal boutique.

Shanice Alexandra has opened House of Coco on George Street in the city’s Jewellery Quarter, after agreeing a three-year lease on a 1,300 sq ft unit with Prosperity, which owns the building.

The 27-year-old, who trained at the London College of Fashion and University for the Creative Arts, has successfully managed bridal design outlets in Dubai, London and New York.

Alexandra said: “Having been in the fashion industry for more than a decade, I’ve grown increasingly frustrated by working with brands that only stock sizes 8-12. I was determined to offer a service to ‘real women’ who continue to be let down by designers that fail to cater for their needs. House of Coco was created for the fashion conscious, trend obsessed, curvy bride. We don’t quote sizes on our website as we cater for everyone’s needs.

“I’ve travelled around the world in search of new fabrics and design partners for our brides. Every dress has its own thought process and we stock a vast array of couture designers, including our own in-house Atelier Coco Curve collection. This is exactly the right space for us, it’s the ideal location for a flagship store and I’m already receiving enquiries from across the UK and Ireland. I always had a vision of coming home to Birmingham to launch a luxury boutique and it’s fabulous to make that dream a reality.”

Prosperity’s founder Joe Billingham said: “We are very pleased to welcome House of Coco to our premises on George Street.

“The Jewellery Quarter is a terrific location for any new business and I’m confident that Shanice’s determination will ensure that House of Coco is a huge success.”

 

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