Video platform company sold to Danish counterpart
Birmingham-based video platform firm Buto has been sold to Danish video marketing company TwentyThree.
The Buto acquisition is TwentyThree’s first acquisition in the video marketing space. The firm says the deal will expand its services into the UK.
“I’ve been really impressed by how TwentyThree has been leading and defining video marketing,” said Andy McNamara, chief executive of Buto. “Their webinar offerings, marketing integrations, and lead generation tools will help Buto customers take their video strategies to the next level. We’re happy to have found a new home for Buto.”
“Buto has been successful at video-enabling some of UK’s largest companies, and we’re happy to add their enterprise skills and strong UK client roster to our list of offerings,” said Thomas Madsen-Mygdal, chief executive of TwentyThree. “I’m excited to be on the journey into the visual era with Buto and we thank the Buto team for putting their trust in TwentyThree.”
As part of the acquisition, all Buto customers will transition to the TwentyThree video marketing platform. Support for the Buto platform will end as of summer 2020.
