Ticket agency hires new commercial director

The Ticket Factory has added to its team with the hire of new commercial director Noel Edwards.

Edwards returns to the company after a 15-year stint in the entertainment industry.

He said: “I am truly thrilled to be back where it all started for me. It feels very much like a case of returning home but naturally the business is completely unrecognisable to the one I joined as a customer service and sales representative back in 2002.

“The Ticket Factory has grown so much over the years and I’m joining at such an exciting time for both the company and Birmingham as a whole.

Richard Howle, director of ticketing at The Ticket Factory, said: “In Noel we know we have appointed someone with vast experience in the ticketing and entertainment industries, with an already strong affinity and connection to both The Ticket Factory and NEC Group.

“It is a fantastic story to have Noel back in the fold and I’m delighted that he is joining us to help grow both our client base and wider commercial offering, shaping The Ticket Factory’s long-term strategy.”