Marketing agency lands Bacofoil contract

Food preparation products supplier Bacofoil has appointed Birmingham-based integrated creative agency Cogent.

The partnership will see Cogent support Bacofoil across its full product range throughout 2020.

Paul Feery, managing director UK & Ireland said: “We needed an agency that could quickly get to grips with the complexities of our market, and work with us to take the brand forward. Their integrated offering, cogent way of thinking and proven experience with clients facing similar challenges made the decision an easy one for us.”

Bruce Hutton, chief executive at Cogent, added: “We’re delighted to be working with such a well-loved household brand. From healthy no fuss cooking, creating perfect bakes and storing dinner party left-overs, to cooking the perfect Christmas turkey, we’re looking forward to making sure the nation stocks up on Bacofoil products.”

Cogent is an integrated marketing agency. Clients include Kwik Fit, AEG, Omega PLC, Marston’s and npower.