Marketing agency secures Australian beauty brand
Birmingham-based content marketing agency HDY has secured Australian skincare brand Alya Skin as a client.
Netting its young entrepreneurial founders Manny Barbas and James Hachem $20m(AUD) in 20 months since launch, the friends have witnessed phenomenal growth within Australia and are now looking to replicate the brand’s success in the UK.
HDY co-founder Angel Gaskell commented, “Coupling content marketing channel expertise with an established black book of beauty influencers we can’t wait to put our enthusiasm to work, winning hearts, minds and most importantly, bottom lines for Alya Skin.”
Hachem added: “With UK orders already accounting for over $5m (AUD) before we’ve even launched, we’re confident of the opportunity ahead. Ambitious to the utmost, and with an exciting product pipeline, we can’t wait to get started.”
The news establishes HDY’s credentials within the beauty sector, having previously won separate retainers with luxury soap brand Bronnley, skin brightening brand Fade Out, and male grooming brand, Below the Belt.
