Tributes paid to East End Foods’ co-founder

East End Foods co-founder Don Wouhra

One of the founders of East End Foods, Don Wouhra, has died after a short illness.

His family paid tribute to the businessman, describing him as a “kind, generous and larger than life character”.

Don, who was 59, died on May 10. He was the youngest of five brothers and alongside Trilok, Tony, Jas and David, launched the business in 1972.

East End Foods started canning chickpeas and kidney beans before the brothers opened a small store in Wolverhampton, stocking raw ingredients and dried goods to supply the demand for Asian flavours.

The business grew quickly and today is a £200m-turnover wholesaler that employs 350 people and supplies independent Asian grocery stores through to major supermarkets.

The Wouhra family sold the business to Exponent Private Equity last year for an undisclosed sum, with the deal completing in November.

Tributes were paid from across the industry, including those posted on Twitter by Regal UK’s managing director Chris Hughes and Boost Drinks founder Simon Gray.


In a statement posted on a JustGiving page raising money for University Hospitals Birmingham Charity in memory of Don, the family said: “Anytime you visited Don you learnt to arrive with an empty stomach, as he loved to cook and throw a barbecue, whatever the weather.

“Don loved and lived for his work at East End Foods and was well known and respected by many people in the business.

“Holding strong family values, Darshan was immensely proud of his children, Rohit and Simran and his wife Ravinder. He will forever be in their hearts and memory. Taken too young from this world, as his legacy, lets remember the good times and save a place at the barbecue for Don.”