Marketing agency expands Midlands base with £450,000 loan

Behaviour change marketing agency WAA Chosen has secured a £450,000 funding boost to develop its Sutton Coldfield headquarters.

The funding from the Midlands Engine Investment Fund delivered by MEIF Debt Finance West Midlands, managed by Maven Capital Partners, has been used to develop a new creative space which spans four previously separate office buildings, allowing the company to hold events, broadcasts, training, insight sessions and issue industry-specific, professional qualifications.

The finance has also supported major upgrades to the firm’s IT infrastructure.

Founded in 1986, the business has secured strong growth over the last 30 years and now works with international clients such as Diageo, VW Group, Britvic, Saint Gobain and Kelloggs.

Andy Wilson, chief executive of WAA, said: “We are thrilled to have the backing and support of the MEIF and Maven. After drawing in some of Europe’s biggest businesses with our specialist knowledge of their sectors, we are also being approached by the very best talent in the industry. We wanted to create an environment that truly reflected our status and future-proofed the agenda for the growth ahead. This funding allowed us to complete several projects in tandem meaning we will see the benefits much faster.”

Andy Povey, investment manager at Maven Capital Partners, said: “WAA Chosen is an established business with over 30 years in the industry, backed by a dedicated management team that is focused on driving the business forward. We will work with the team to support their ambitious development plans as they embark on a programme of growth.”