The Entertainer invests £1m in Bullring store

The largest independent toy retailer in the UK, The Entertainer, re-opened its doors on June 15 to its regional flagship store in Bullring.

As part of the £1m investment in the 9,000 sq ft store, The Entertainer has created immersive spaces for brands such as LEGO, Barbie, and Peppa Pig.

The Entertainer has also introduced its first Early Learning Centre.

Stephanie Lacey, general manager at Bullring & Grand Central, said: “The fact that a brand like the Entertainer has decided to invest in Bullring really demonstrates its continued popularity as a flagship destination. After the past few months, we know the new store is going to be a real hit with our customers, and we’ve already seen lots of our youngest shoppers visiting the store to pick up something new.”

Gary Grant, founder and chief executive of The Entertainer added: “We are delighted that the doors to our newly refitted Bullring store are now open and that our customers can finally enjoy the store following the lockdown period.  Our aim for the refitted store was to fill it with even more fun for children than we had before and we have created immersive zones with family favourites such as LEGO, Barbie, WWE and Peppa Pig.

” The store is packed full of fun things to see and experience as well as all the latest toys and games.  The store also has our first Early Learning Centre shop-in-shop, with a dedicated team of product experts to assist you with any questions you may have about supporting children’s early year’s development through play.  We have worked with the Hammerson design team to create a toy store that will delight children and bring a new experience to the Bullring.”