Online food delivery service launches

A husband and wife from Birmingham have launched an online food delivery business which is aiming to help people stay on top of their health and nutrition during the coronavirus outbreak.

Streetly-based Katie Efstathiou and Socrates Efstathiou set up Muscle Meat UK after noticing a lack of high quality protein and other nutrition products available for home delivery during the peak of the pandemic.

The business says it has experienced unprecedented demand for its range of chicken, pork and beef products since launch.

Delivered straight to customers’ doors, all Muscle Meat UK’s products have a 10 day fridge and six month freezer life and are packaged with recyclable freezer packs in a temperature controlled bag.

Socrates Efstathiou said: “Ever since coronavirus took hold it’s been difficult enough for people to get hold of their essentials, let alone stick to their healthy lifestyles and prepare fresh, nutritious meals.

“Our diet is not only crucial for our physical health – it impacts our overall wellbeing and how we feel about ourselves. We launched Muscle Meat UK to help the nation get hold of the best fresh, high protein produce, so they can start prioritising their nutrition once again and enjoy healthy meals that are full of flavour.”

Katie Efstathiou added: “We knew there was a demand for a service like Muscle Meat UK but never could have predicted just how popular it would become in such a short amount of time. Our products aren’t just for bodybuilders and gym goers – they’re for anyone wanting to fuel their body with nutritionally balanced meals delivered straight to their door.”