Sweets manufacturer Haribo joins star mix of retailers at £160m development

Sweets manufacturer HARIBO has announced plans to expand its retail presence at the newly constructed McArthurGlen Designer Outlet West Midlands.

Scheduled to open its doors early 2021, the 1480 sq ft HARIBO outlet is the latest brand to join 80 other high-street names taking space at the £160m retail development.

Rebecca Fox, retail manager at HARIBO, said: “We are really excited and can’t wait to bring HARIBO to one of the UK’s newest and most vibrant retail developments. With McArthurGlen Designer Outlet West Midlands already boasting an impressive line-up of brands, we know that this will be the perfect location for our latest outlet store.

“Despite challenging times, we remain committed to growing HARIBO’s retail footprint, bringing moments of childlike happiness to shoppers throughout the UK. As would be expected, we have strict measures in place and our focus remains on ensuring that our customers and colleagues are safe while shopping for their favourite sweet treats.”

The new outlet, which will create eight jobs, is the latest move in the confectioner’s strategy to roll out its store presence across the UK.

It will join HARIBO’s network of shops that are located across the UK in Pontefract, York, Cheshire, Somerset and Kent.

Mike Thomas, centre manager for McArthurGlen Designer Outlet West Midlands, said: “The opening of the centre early next year is extremely exciting; we are thrilled to be welcoming HARIBO to the Designer Outlet West Midlands family. There’s been a huge buzz around the confectionery giant joining our centre and we pride ourselves on hosting world-renowned brands that are loved by our customers. HARIBO certainly fits the bill, with the nation’s favourite sweet, and we look forward to seeing the reaction from our shoppers – we are sure it will be a firm favourite with families of all ages.”

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