People: The latest West Midlands hires

Copper Consultancy has kicked off 2021 with a trio of promotions at its Birmingham office.

The agency has promoted Fiona Woolston to group account director – Midlands, Joseph Moore to account manager, and James Bonner to senior account executive.

Woolston said: “Birmingham is in the midst of a renaissance and the current pandemic shows few signs of slowing this growth. Across the city and the wider Midlands development continues at pace. The Paradise development in the City Centre, the Metro extension, the construction of the Commonwealth Games stadia, and other such developments are transforming the city.

“Having been born and raised in Birmingham, I am passionate about its development and want the city and my home region to succeed. As Group Account Director – Midlands, I – alongside the enthusiastic team of consultants in the Copper Consultancy Birmingham office – will be a vocal champion of the city and the businesses that call it home.”

Bonner added: “Birmingham is booming. The city is changing every day, and with it, new opportunities arise for further development and growth. Working alongside Fiona and the wider Midlands team, I want to fly the flag for Copper in the region and work with key developers and businesses to transform the West Midlands while taking communities on a journey to ensure that development works for everybody.”


Azets, the regional accountancy and business advisor to SMEs, has promoted Danielle Walmsley to partner at its Coventry office.

Formerly an associate director, she joined the business in 2008 as a junior apprentice.

Walmsley provides a range of services to her clients which include accounts, taxation, audit and business advisory.

While working with a range of clients, she specialises in owner managed SMEs and UK subsidiaries of foreign groups. She manages a diverse portfolio of businesses, across a range of industries including construction, engineering, legal & professional services, and retail.

Ed Hill, regional managing partner at Azets, said: “Danielle’s promotion is a testament to her hard work and dedication.

“As the UK’s largest regional accountancy and business advisor to SMEs, Azets focuses on delivering a highly personalised service, through our local office network and proprietary digital workplace technology. Danielle’s promotion further strengthens our commitment to Coventry and the Midlands, as the SME market recovers from the current crisis and looks towards growth once again.”


PR firm Pearl Comms has kicked off 2021 with two new hires.

The B2B corporate comms specialist has welcomed Emily Eddings and Carlos Vasconcelos as account executives.

A BCU Media and Communications graduate, Eddings brings over two years’ agency experience in PR and content creation to the role and Vasconcelos joins after holding an in-house communications role.

The past 12 months have seen a number of promotions across the eight-strong team.

Lucy Blackman has been promoted to communications consultant, leading technical copywriting briefs and strategic communications for a number of professional services projects, and Shelley Ruffles and Paige Northover have both taken up the role of senior account executive.

Founded in 2017 by managing director Alia Al-Doori, Pearl Comms works with the likes of logistics property developer Prologis UK,law firm Shakespeare Martineau and accountancy firm Menzies.