Automotive business intelligence company drives ahead with latest acquisition
Automotive business intelligence company Autofutura has acquired Stourbridge-based Chrysalis Loyalty, a supplier of loyalty solutions for manufacturers, finance companies and retailers.
The deal was backed by Inflexion Private Equity.
Chrysalis specialises in the retail sector, while Autofutura has expertise in both the fleet and retail sectors.
Christian Erlandson, CEO of Autofutura commented: “Combining the leading-edge capability and reach of Autofutura with the renowned pedigree of Chrysalis Loyalty creates a unique fusion of expertise. Forged into one focused team, our new venture will leverage best of breed technology and data, giving us an unparalleled offering in the market. Through our enriched suite of solutions, we will be expertly positioned to support both new and existing clients as they seek to capitalise on opportunities today and future-proof their operations and strategic planning decisions for tomorrow.”
The new entity will be led by Autofutura’s CEO Christian Erlandson, with Chrysalis Loyalty CEO and founder Jolyon Barker progressing to a new role as strategic adviser under the new structure.
The company will serve customers in over 20 markets via its UK-based headquarters and international offices in Australia, Canada and Germany.
Jolyon Barker said: “When Chrysalis launched in 2004, we defined a new approach to retention and loyalty technology with our award-winning Key2Key software platform. I am excited that Autofutura and Chrysalis are now joining forces. The combination of our highly skilled and dedicated teams, leading-edge global-data insights and technologies will provide OEMs, Fleets, Financiers and Retailers an even greater wealth of customer acquisition, retention and renewal assets, which have never been more crucial for delivering success than in this period of remarkable transformation within the global automotive industry.”
Jamie Hope, managing director of GCA Altium Midlands, and Taylor Wessing advised on the deal.
