£1bn Unicorn Gymshark opens North American HQ

Solihull-based Gymshark has opened its first North American headquarters.

Gymshark is one of the most exciting success stories in recent history, having recently been valued as a £1B company, making it only the second British company to achieve ‘unicorn’ status as well as securing investment from General Atlantic.

A significant percentage of its turnover comes from the US market, prompting the company to establish a route into the US to support its American consumers.

Gymshark’s Denver office, or GSDNV, will localise the company’s offering, enabling it to grow its business over the next five years.

Oktra, the design and build company behind each of Gymshark’s locations in the UK and Hong Kong, has designed GSDNV and led the project from its office in the UK.

“The opening of GSDNV is the latest milestone on this incredible Gymshark journey,” said Paul Richardson, executive chairman of Gymshark.

“Culture and community flows through everything we do and stand for. That’s why, alongside the guys at Oktra, we’re delighted to have built a US headquarters that echoes what we stand for, but has its own identity.”

GSDNV includes a refuelling area for staff complete with local catering, meditation rooms, rehabilitation or physical training facilities, dressing rooms and a barber. The workspace also hosts a range of spaces tailored to support the way Gymshark’s teams will be working, from café-style informal meeting lounges to open agile workspace, and meeting rooms with entirely writable walls.
Lead designer Sean Espinasse said: “The dynamic nature of the design is what will enable Gymshark to grow.

“The new office provides Gymshark’s teams with the resources they need to further their growth in the American market.”