Management consultancy sold to fast-expanding US counterpart
Amplifi, a strategy and information management consultancy, has acquired the Comma Group, a counterpart based in Warwick.
Comma Group will become a wholly owned subsidiary of Amplifi, and will operate under the name Comma, part of Amplifi. Terms of the transaction were not disclosed.
“This is the first step in Amplifi’s growth-through-acquisition strategy and lays the foundation for our European expansion efforts,” said Corey Mellick, CEO of Amplifi. “Joining forces with Comma Group positions us as one of the largest MDM consultancies anywhere, and we look forward to working with Comma’s strong management team, who are among the industry’s best thought leaders and data experts.”
Comma Group was co-founded in 2015 by Leigh Wells, Sam Goss, Mike Evans and Mike Bonsall.
Wells said: ‘“Today, more than ever, organisations need to use data to compete strategically or they will get left behind. Becoming part of Amplifi will allow us to accelerate our global vision and provide our current and future customers with a more comprehensive set of services to address today’s market needs,
“We are excited to join Amplfi because of market demand and fit, reflected in our shared philosophies, principles, and a strong culture of innovation and delivering excellence to customers.”
“The whole process was done virtually, showing how much two companies can achieve when they think big and align visions,” said Scott Spear, Amplifi Chairman & CCO. “It’s really rewarding to close this transaction, and we are very excited to have Comma under the Amplifi umbrella to create a platform to service the world’s largest companies and deliver the most complex projects.”
