Record sales prompt flooring manufacturer’s move to new warehouse

Paul Hambidge

Flooring manufacturer and retail firm Factory Direct Flooring (FDF) has invested in a purpose-built warehouse in Nuneaton and is increasing its workforce by 25% in preparation for another record year of sales.

The move to the new 20,000 sq ft warehouse – which is nearly 40% bigger than its former main unit in Hinckley – will facilitate a 50 per cent increase in stock holding.

In line with the growing popularity of collection services, FDF is also launching a purpose-built click and collect facility at the warehouse, located at 1 Finch Way, Hemdale Industrial Park, with easy access and a large car park for loading. This offering will be available from May.

Factory Direct Flooring founder and managing director Paul Hambidge said: “We are committed to listening to what our customers want and need, and to evolving the firm in line with consumer and market innovations. While 2020 was of course a key driver for sales as many people directed their income from things like holidays to home improvements, we were already ahead of the curve. We had identified the significant growth in LVT, and particularly DIY products, over alternatives such as laminate or engineered wood options, and catering accordingly.

“The efficiencies we’ve created will ensure that customers can access the flooring product they need, when they need it, and in the quantity they require – all while benefiting from lower prices. This warehouse purchase is an exciting development which is enabling us to really ramp-up our capabilities and take the business to the next level. Not only has our square footage increased significantly, but our racking height has doubled, so the increase in capacity is immense.”