Warwickshire CCC scores with global sports betting brand

Warwickshire County Cricket Club has confirmed a three-year partnership with global sports betting brand Dafabet to be its exclusive betting partner.

In addition to securing branding in prominent locations at the iconic Edgbaston Stadium, Dafabet is working with Warwickshire CCC on its enhanced live stream of T20 match days and on digital content creation.

Dafabet will also provide support for the community programmes that are delivered by the Edgbaston Foundation, the official charity of Warwickshire CCC.

Ben Seifas, commercial partnerships manager at Warwickshire CCC, said: “We started working with Dafabet on commercial branding opportunities in 2020 and, with a further 21-day programme of major match cricket secured over the next three years, it’s great to extend this into a commercial partnership.

“Dafabet is one of the most recognisable brands in the sports betting industry and we’re thrilled that its team want to work with us on enhancing our digital content for Members and supporters and by providing opportunities to expand our community programmes.”

Warwickshire’s home ground of Edgbaston hosts a seven-day programme of Major match cricket in 2021, including England’s men’s LV= Insurance Test match versus New Zealand, the Royal London One-Day International versus Pakistan and Vitality Blast Finals Day.

John Cruces, head of sports marketing and sponsorships at Dafabet, added: “We’re very happy to partner up with Warwickshire and expand our cricket portfolio, the Club are very well known at County level and Edgbaston needs no introduction at all in the international world of cricket. We’re looking forward to working together.”