Branding and signage specialist appointed to Birmingham 2022

CSM Live, the branding division of CSM Sport and Entertainment, has been appointed as the official provider of wayfinding and signage for the Birmingham 2022 Commonwealth Games.

CSM Live will be responsible for producing, installing and de-rigging all elements of venue dressing at competition and non-competition venues.

The Birmingham 2022 Commonwealth Games will see athletes from 72 nations and territories compete in 19 sports across 14 competition venues from 28 July until 8 August 2022. The event is expected to have a global TV audience of 1.5 billion and attract more than one million spectators.

Giles Stanford, director, global events at CSM Live, said: “We are thrilled to be working with Birmingham 2022 as we seek to deliver a sustainable, innovative and carbon-friendly Commonwealth Games. We have a strong pedigree in providing sustainable branding solutions for major events and combined with the expertise of the local business community, we hope to deliver a spectacular event for all those involved.”

Ian Reid, chief executive of Birmingham 2022, said: “It is fantastic to have CSM Live join us as our Official Provider of Look, Wayfinding and Signage for Birmingham 2022. With a strong track record of working on major sporting events, I know we can rely on their expertise to help us deliver the most sustainable Commonwealth Games to date. In addition to their work on competition venues, CSM Live will also be working with us on our community engagement activities, which will support us developing positive relationships within local communities across the West Midlands.”

An example of signage at the diving event at the Glasgow 2014 Commonwealth Games