Marketing agency brews up contract with international coffee machine manufacturer

Content marketing agency HDY has been appointed by professional coffee machine manufacturer EVOCA Group UK to support its marketing strategy.

Established in 1924, the Italian company has a portfolio of eight coffee machine brands and supplies hotels, restaurants, cafes and offices in more than 100 countries worldwide.

Birmingham-based HDY Agency has been appointed to lead on creating a digital and creative campaign strategy to drive growth for EVOCA in the UK.
Angel Gaskell, co-founder of HDY Agency, said: “Partnering with EVOCA has been a great start to the year for us. We’ve come a long way since launching in 2018 and working with such an established and well-loved brand like EVOCA is a milestone achievement.”

Craig Jukes, sales director at EVOCA Group UK, said: “Our traditional routes to new markets have hinged on trade shows and meeting people face-to-face to show off what our products can do. Of course, the last twelve months has meant we had to swiftly pivot those plans.

“Working with the expert digital strategists at HDY will be an exciting new venture for us as we build upon our online approach. We’re looking forward to working with the team more closely in the coming months.”