Food store for IM Properties’ Solihull scheme announced

The Midcounties Co-operative will be opening a Your Co-op Food store at IM Properties’ Blythe Valley Park (BVP) scheme in Solihull.

Located in the recently competed £7.5m neighbourhood centre on BVP, the 4056 sq ft store will serve the growing residential and established business community on the mixed-use scheme.

The Your Co-op Food store will add to the range of established amenities already available, including a Virgin Active Gym, Busy Bees Nursery and Java Coffee Lounge which are used by the existing residents and some 3,500 people employed at BVP across 25 companies including Gymshark, Lounge and Cooper Parry.

Rob Hemus, asset director at IM Properties said the Your Co-op Food store was a great fit for BVP.

“We’ve spent a lot of time planning and thinking about our placemaking strategy at BVP to create a truly mixed-use scheme and we’re delighted have attracted a national brand.

“The Midcounties Co-operative reflects many of our values in terms of partnering with communities, local supply chains and organisations to help create more sustainable developments.

“They’re the first to sign up to our new neighbourhood centre which acts as a hub to seamlessly blend the residential and commercial elements of the park and help broaden the range of amenities on offer.

“We’re now actively seeking occupiers for the remaining units on site, possibly food and drink outlets to utilise the potential for an outdoor seating area.”

Rupert Newman, chief food retail officer, at The Midcounties Co-operative, added: “We’re thrilled to be opening a brand-new store in Blythe Valley Park and know that the store will be right at the heart of the local community.  As an ethical and values-driven business, we’re committed to making a positive impact on the communities where we operate, as well as delivering the best quality products for our customers.

“We look forward to welcoming people through the door later in the year and would encourage them to sign up to become a member of the society to not only get great deals and offers from across our trading groups, but also to really help make a difference to local causes too.”

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