Menswear store suits Merry Hill

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Home of Menswear by Suit Direct has opened a 1,302 sq ft store in Merry Hill Shopping Centre, creating six jobs and welcoming some of the UK’s leading designer menswear brands.

The new store located on the upper mall of the centre adds to the SD by Suit Direct’s growing portfolio of stores across the UK including Milton Keynes, Leicester, Reading, Sheffield and Southampton with plans to open a further eight stores during 2021.

The past two years have seen SD become one of the fastest growing menswear retailers in the UK, offering a fantastic range of suiting, accessories and casualwear from leading brands including Ted Baker, Selected Homme, Marc Darcy, Ben Sherman, Jack and Jones, Racing Green, Limehaus, Gibson London and Jeff Banks.

Mark Cotter, CEO of Baird Group, owners of SD by Suit Direct, said: “We’re delighted to be opening our new Merry Hill store – it was an ideal location for us and an important part of our major UK store roll out planned for the next 12 months. Our vision is to be the go-to destination for contemporary and inspiring menswear brands. With this new store, SD by Suit Direct is aiming to help fill the void in affordable and stylish menswear left by the unfortunate closure of other high street and shopping centre stores over the past 12 months and we are extremely excited for the future of the brand.

“At Baird Group we are incredibly proud of our rich history of more than 100 years across manufacturing, wholesale and retail and this new Merry Hill store offers a one-stop-shop for all things men’s fashion – from three-piece suits, to casual spring essentials, plus a wide range of accessories. We provide affordable suits for all occasions including weddings, workwear and proms, plus a range of casual polo shirts, jackets and jumpers and accessorises.

Duncan Burns, marketing manager at Merry Hill, said: “Suit Direct is another well-established store joining Merry Hill this year and we’re delighted to welcome one of the UK’s fastest growing menswear retailers to the centre, offering styling from some of the nation’s most renowned designers.

“We know that many of our visitors are hoping to celebrate occasions and enjoy weddings with loved ones again in the near future and the arrival of Suit Direct at Merry Hill comes at the perfect time, when many of our visitors are heading back to the shops to find that perfect outfit.

“This is another key addition to our already strong mix of much-loved fashion brands, including Flannels, Tessuti and Mango and we look forward to welcoming even more exciting brands to the centre soon.”