Albert’s Schloss says ‘Ja’ to Paradise Birmingham

Paradise Birmingham has attracted its latest leisure operator – Albert’s Schloss, the Bavarian style restaurant and bar.

Manchester-based company Mission Mars plans to open its first Schloss outside of the North West in One Chamberlain Square this Autumn.

Albert’s Schloss will become the fourth new leisure venue to commit to Paradise after Vinoteca, Dishoom and Rosa’s Thai.

The new venue is taking approximately 10,000 sq ft at the western side of One Chamberlain Square and becomes the second leisure venue at the building after Indian-Irani restaurant Dishoom, which opened overlooking Chamberlain Square itself in the spring of 2020.

Rob Groves, regional development director with MEPC, developer-manager of Paradise, said: ‘“This is another new leisure brand and new concept for Birmingham we’re thrilled to be welcoming to Paradise. It will offer a whole experience around eating, drinking, music and more to its customers and be an exciting new venue for the centre of Birmingham.

“As the fourth leisure operator to be announced at Paradise, we are building real momentum now around that part of the development and look forward to making further announcements around leisure operators later this year.”

Roy Ellis, CEO of Mission Mars, said: “Our establishment’s namesake, Prince Albert, Queen Victoria’s main squeeze, championed truth, beauty, freedom and love. Launched into many years of mourning by his untimely death, Queen Victoria named buildings up and down the country in his honour.

“Albert’s Schloss (or palace) in Birmingham will celebrate the beloved Prince’s values every day and all night long. We’re creating a retreat from the modern world where we invite guests to discover new things, celebrate one another and revel in the wünder of our magnificent Schloss. Influenced by our travels across Bavaria, Bohemia and Alpine European retreats, expect roaring fires, raucous musical performances, tankards of Europe’s finest biers and robust Bavarian food in our wonderful Paradise surroundings. Prost!’

The £700 million Paradise redevelopment is being brought forward through a private-public joint venture with Birmingham City Council. The private sector funding is being managed by the international business of Federated Hermes which has partnered with Canada Pension Plan Investment Board (CPPIB) on the first phase of the development, while MEPC is the development manager.

Paradise is delivering up to 10 new flagship buildings, offering offices, shops, bars, cafés, restaurants and a hotel across 17 acres in the heart of the city, together with the proposed 49 storey Octagon residential building.