Bratwurst sausage brand on hunt for UK sites

David Hemming
X The Business Desk

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A new ‘grab and go’ food concept, which will bring bratwurst sausages to high streets across the country, is being launched with help from commercial property consultants Burley Browne.

The Sutton Coldfield-based company has identified Extrawurst’s first two shops and is actively seeking further locations across the UK, according to Burley Browne director David Hemming.

He said: “Extrawurst has around 40 sites in Germany and it is now looking for four UK sites before the end of the year, with a much larger roll out in 2022 and beyond.

“We have been instructed by the UK master franchise holder to find suitable sites which will give them a significant foothold in the fresh food grab and go sector. We already have two sites under offer, in the Birmingham and Nottingham areas.

“The selected sites will be a mix of shopping centres, food courts, high streets, travel hubs and retail park locations.”

He added: “We are keen to talk to landlords and agents who have sites that they believe will be suitable for a new grab and go fresh food concept.”

Sam Shutt, CEO of Extrawurst UK, said: “The UK FTG market is expected to recover from the pandemic at a faster rate than the total eating out market so there’s an opportunity for an innovative new offer on the high street which delivers an exciting range of good value quality food.

“As a nation we love sausages, they are the perfect food to eat on the go all through the day, whether as a breakfast snack or a lunchtime meal with a coffee. We are confident our menu will appeal to consumers and entice them to become Bratwurst enthusiasts.”

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