Destination management organisation launches for City of Culture legacy

X The Business Desk

Register for free to receive latest news stories direct to your inbox


A destination management organisation (DMO) has been launched for business and leisure tourism across Coventry and Warwickshire which aims to capitalise on the legacy of its 2021 UK City of Culture title.

Destination Coventry has been launched to manage the city’s tourism offer and further develop its reputation as a compelling visitor destination.

Conference Coventry and Warwickshire sits with the newly former DMO and is working to further establish the region as a major destination for business events and will be showcasing the region’s strengths and its portfolio of venues.

The region has received a major boost in recent months with the ongoing programme of UK City of Culture events and is gearing up to play host to the Commonwealth Games in 2022.

On any one day, the region can hold meetings for up to 35,000 delegates across its range of venues, with facilities ranging from a meeting room for 10 to an exhibition hall for 7,000 at Coventry Building Society Arena.

The region boasts more than 6,200 hotel rooms for those looking to stay the night.

Paul Jones, managing director at Conference Coventry and Warwickshire, said: “The conference and exhibition sector in our region has emerged strongly from the pandemic and many of our venues are already reporting that business has returned to pre-pandemic levels.

“In 2019, Coventry alone saw 10 million visitors and its visitor economy was worth £594m – that figure is only set to grow with the impact of the UK City of Culture and the Commonwealth Games.

“The location of our region not only means it’s easy for delegates and visitors to reach us, but we also benefit from a range of impressive and diverse venues – be that in our vibrant city or out in the beautiful Warwickshire countryside.

“We have large capacity arenas and showgrounds, varied residential venues, stunning rural locations and then some unique settings that offer that something special, ranging from the likes of Coventry Cathedral to the world-renowned Royal Shakespeare Company.

“Coventry and Warwickshire’s reputation continues to grow, attracting national and international conferences, exhibition and business events. Our new DMO will make the process even easier to find a venue and organise an event in the region at the heart of the UK.”

Destination Coventry is a partnership collaboration between Coventry City Council and Coventry & Warwickshire Chamber of Commerce.